How many breakfast cereals

Some of. Find Similar Topics. Show Tags. Own Kudos [? Some of [ permalink ] Updated on: Apr 08, am. Add Notes. Hide Show timer Statistics. Some of these cereals provide percent of the recommended daily requirement of vitamins. Nevertheless, a well-balanced breakfast, including a variety of foods, is a better source of those vitamins than are such fortified breakfast cereals alone.

Which of the following, if true, would most strongly support the position above? A In many foods, the natural combination of vitamins with other nutrients makes those vitamins more usable by the body than are vitamins added in vitamin supplements.

B People who regularly eat cereals fortified with vitamin supplements sometimes neglect to eat the foods in which the vitamins occur naturally. C Foods often must be fortified with vitamin supplements because naturally occurring vitamins are removed during processing. D Unprocessed cereals are naturally high in several of the vitamins that are usually added to fortified breakfast cereals.

E Cereals containing vitamin supplements are no harder to digest than similar cereals without added vitamins. Last edited by Bunuel on Apr 08, am, edited 2 times in total. Re: Many breakfast cereals are fortified with vitamin supplements. Some of [ permalink ] Aug 24, am. Some of [ permalink ] Aug 24, pm. I have a slight issue with this question: I think it is not esoteric enough to be an actual GMAT question. I'm not saying that answer A is common knowledge; nonetheless it is bandied about enough on-line nytimes.

A real GMAT question, that covers nutrition would most likely work at a far more macro, dealing with polysaccharides and the like, that only experts know about. Anyhow, back to the question: the argument casts doubt on the belief that fortified cereal vitamins are equivalent to those found in a well-balanced diet. A gives us a reason to support the argument: vitamins in a combination of foods is superior to the same amount of vitamins found in a fortified cereal.

Some of [ permalink ] Jun 30, pm. Hey, Why C is wrong? Foods often must be fortified with vitamin supplements because naturally occurring vitamins are removed during processing.

It means that vitamins supplements alone is not enough to provide the required vitamins, hence they are combined with food. Some of [ permalink ] Aug 16, pm. Some of [ permalink ] Aug 11, am. Thanks to another GMAT Club member, I have just discovered this valuable topic, yet it had no discussion for over a year.

I am now bumping it up - doing my job. I think you may find it valuable esp those replies with Kudos. Want to see all other topics I dig out? Follow me click follow button on profile. You will receive a summary of all topics I bump in your profile area as well as via email. Some of [ permalink ]. That's a fact that cereal makers know how to cash in on.

The cereal aisle is a veritable smorgasbord of choices — whether you prefer the simplicity of corn flakes or something flashier, you can find something that hits the spot. We've put together 23 statistics about breakfast cereal that might have you taking a closer look the next time you're in the grocery store.

Seinfeld fans know that cereal is great in the morning, at noon, or even at night, and it seems that more people are jumping on the bandwagon. Mintel's report on breakfast cereals in the U. While a lot of food spending goes towards basics like milk, bread, meats, and produce, consumers are shelling out more on cereal than you might think.

Aside from things like grains, nuts, and dried fruits, breakfast cereals contain their fair share of sugar. All in all, the cereal industry uses approximately million pounds of sugar each year, according to Scott Bruce and Bill Crawford, authors of Cerealizing America: The Unsweetened Story of Breakfast Cereal. That's enough for each person in the U. Cereals marketed specifically towards kids have the highest sugar content, leading some industry experts to draw parallels to the tobacco industry.

An analysis of 1, breakfast cereals published in found that on average, children's cereals contain 40 percent more sugar than those geared towards adults. For kids who have one serving of cereal a day, that's the equivalent of nearly 1, teaspoons of sugar each year. While cereal is a breakfast favorite around the world, folks in the U.

Americans buy around 2. That amounts to about 14 pounds of cereal that the average person consumes annually. The next time you come across something in your cereal that looks like a burned or oddly shaped flake, you might want to take a closer look.

The Food and Drug Administration acknowledges that a certain amount of animal matter — including rodent hairs and bug fragments — may show up in your cereal. That gives new meaning to the concept of a " surprise inside. Sticking with cereals that are high in protein, low in sodium, and packed with vitamins and minerals is a great way to satisfy your craving without putting your health at risk.

In some cases, however, you could be getting too much of a good thing. A report published in found that 23 brands, including Wheaties and Raisin Bran, contain levels of zinc, niacin and vitamin A that exceed safe levels for children aged 8 or younger. Like most kids' cereals on the market, the top ingredient in Honey Smacks is sugar. So much, in fact, that it takes top honors as the most cavity-inducing cereal around.

Or as Kellogg's European president Tim Mobsby put it to MPs conducting an inquiry into obesity in , 'if we were not to have that capability [of TV advertizing] there is a probability that the consumption of cereals would actually drop…that is not necessarily a positive step forward. The following spring I was one of a handful of reporters flown in a private jet by Kellogg's to its Old Trafford cornflakes factory, as part of its campaign to protect its portfolio and its ability to market it, particularly to children.

The ostensible reason for the trip was that Kellogg's was launching a new acquisition in the UK, Kashi, a brand of mixed-grain puffed cereal free of all additives. But criticism of the food industry for selling obeso-genic products high in fat, salt and sugar had reached a crescendo in the UK and the breakfast cereal manufacturers were the subject of unwelcome attention.

Before touring the factory, we were ushered past the giant Tony the Tiger cut-out in the entrance lobby and up into the strategic planning department for a presentation on nutrition policy and labelling. Here the company nutritionist explained how Kellogg's had decided to take a lead in promoting a new kind of labelling to help 'mum' make 'healthier choices'. Rather than the traffic light labelling the government's food standards agency was researching, Kellogg's and other leading food manufacturers had decided to go live with a system of labels based on guideline daily amounts.

These would avoid identifying foods as good or bad with red, amber and green and instead give figures for how much fat, salt and sugar a portion of the product contained as a proportion of a guideline amount, calculated by the industry, which you should eat a day of those nutrients.

Needless to say the industry's guideline daily amounts were more generous than official targets, particularly on sugars. The FSA had already rejected this scheme as too complicated to be helpful but Kellogg's told us that it had 'lent them one of our researchers so we've been in on the consultation process and we've been able to get the GDAs into the final FSA testing'.

In response to pressure from the FSA, the Association of Cereal Food Manufacturers had already reduced salt by a quarter in five years, she went on. Cornflakes were even tastier than before because you could taste the corn more now. So why was there so much salt in the first place, we asked. The managing director of Kellogg's Europe Tony Palmer confessed that 'if we'd known you could take out 25 per cent of the salt and make cornflakes taste even better, we would have done it earlier.

But it's also about the interaction with the sugar — as you take the salt out, you've got to reduce the sugar because it starts to taste sweeter.

Why not just cut down on salt and sugar, we wondered. Well, sugar helps keep the crispness and is part of the bulk, so that would be difficult, we were told. Mr Palmer's eyebrows started working furiously as he answered: 'And the risk is, if you take the salt out you might be better off eating the cardboard carton for taste,' he said.

The public relations team moved us rapidly on from this unfortunate echo of Senator Choate's s' accusation of nutritional bankruptcy to a presentation on the Kashi Way. Although I was aware that breakfast cereal manufacturers were among the top marketers of processed foods in the UK, it was only when the broadcasting regulator Ofcom tried to draw up new rules to restrict TV advertizing to children of junk foods, that I saw quite how dependent consumption was on us being manipulated by the manufacturers' messages.

Kellogg's led a ferocious campaign of lobbying to stop the restrictions. As well as educating journalists with trips such as mine to the cornflakes factory, it lobbied MPs, ministers and regulators. One of its public relations agencies Hill and Knowlton boasted on its website how it had managed to change government and Whitehall thinking on Kellogg's behalf. The industry is adamant that its products are a healthy way to start the day, and has recruited Professor Tom Sanders, head of the nutrition department at King's College London, to defend 'breakfast cereals served with semi-skimmed milk' as 'low energy meals that provide about one fifth of the micronutrients of children'.

However, a survey published by the independent consumer watchdog Which? When it analysed big-name breakfast cereals from leading manufacturers on sale in UK supermarkets in it found that 75 per cent of them had high levels of sugar, while almost a fifth had high levels of salt, according to criteria drawn up by the food standards agency for its traffic light nutritional labels.

Nearly 90 per cent of those targeted at children were high in sugar, 13 per cent were high in salt, and 10 per cent were high in saturated fat. Several cereals making claims to be good for you got a red light too.

All Bran was high in salt; Special K got a red for sugar and salt. Some high fibre bran cereals were giving you more salt per serving than a bag of crisps. Some of these may have since been reformulated.

It was when I saw details of the proposals from Ofcom on restricting marketing of junk foods to children that I understood why the lobbying had been so determined. What became clear was that breakfast cereals, although heavily marketed as healthy, would be the category to take the largest hit by a long way.

In other words, the vast majority of its marketing effort would be wiped out. It had everything to lose. Because, as the House of Commons had been told, without marketing to manipulate our desires, we might not eat processed cereals at all. Back at the Battle Creek Museum you can see how Kellogg's would view that. Before exiting the exhibition into the shop, I passed a section on 'global expansion'.

This activity is part of a 'massive program of nutrition education directed at improving the world's eating habits with accelerated expansion into countries where ready-to-eat cereal is unknown', it proclaimed.

Improving the world's eating habits has the attraction, as the nineteenth-century American entrepreneurs discovered, of being what economic analysts call a 'high margin to cost business'. The raw materials of breakfast cereals, commodity grains, are cheap or at least were cheap until biofuels recently entered the equation.

Just five crops accounted for 90 per cent of the money — corn, rice, wheat, soya beans and cotton. That handful of ingredients I keep finding in everything. If you want to understand why all these commodities, cotton aside, make it not only in to the cat food but in to most other processed foods you eat, this is where you have to start. One of the biggest costs is not the value of the ingredients, nor the cost of production, but the marketing, which as you might expect from all the activity described above, is typically 20 to 25 per cent of the sales value, according to analysts JP Morgan.

About a quarter of your money is going not on the food but on the manufacturer's cost of persuading you to buy it. That still leaves room for gross margins on processed cereals that are 40 to 45 per cent, with profit margins around the very healthy 17 per cent mark. Start selling this kind of processed diet to new consumers in the booming economies of China and India and your profits, and those of the country that has dominated grain exports and trading, the US, will soar.

But you may wonder whether these cereals are as healthy as they claim to be. Breakfast cereal is made from processed grains and often fortified with vitamins and minerals. It is commonly eaten with milk, yogurt, fruit , or nuts 1. Breakfast cereals may also be puffed, flaked, or shredded — or coated in chocolate or frosting before it is dried. Breakfast cereal is made from refined grains, often by a process called extrusion. It is highly processed, with many ingredients added. Added sugar may very well be the single worst ingredient in the modern diet.

It contributes to several chronic diseases, and most people are eating way too much of it 2 , 3 , 4. Notably, most of this sugar comes from processed foods — and breakfast cereals are among the most popular processed foods that are high in added sugars. Starting the day with a high-sugar breakfast cereal will spike your blood sugar and insulin levels. A few hours later, your blood sugar may crash, and your body will crave another high-carb meal or snack — potentially creating a vicious cycle of overeating 5.

Excess consumption of sugar may also increase your risk of type 2 diabetes, heart disease, and cancer 6 , 7 , 8. Most breakfast cereals are loaded with sugar and refined grains. High sugar consumption is harmful and may increase your risk of several diseases.

However, studies show that these health claims are an effective way to mislead people into believing that these products are healthier 9 , Breakfast cereals often have misleading health claims printed on the box — yet are filled with sugar and refined grains.

This also affects taste preferences. Studies show that some children prefer the taste of foods that have popular cartoon characters on the packaging 11 , Exposure to food marketing is even considered a risk factor for childhood obesity and other diet-related diseases While the colors and cartoons make the products more appealing to children, the health claims make the parents feel better about buying such products for their kids.