Should i get foursquare

Before long, Foursquare was being compared to platforms such as Facebook and Twitter. Such success was short-lived. By , even Ross—who at the peak of her Foursquare mania held more than forty mayorships around Jerusalem, many for locations, such as the Damascus Gate, that she had added to the platform herself—had moved on.

As growth levelled off, the exuberant comparisons to Facebook began to seem wildly overblown. But Foursquare did survive, albeit as a relatively small enterprise; its C. Its unlikely survival can be attributed not to what Foursquare delivers to users—the revenue from its three consumer apps, Swarm, City Guide, and Marsbot, remains modest—but to what users have been delivering to Foursquare.

Foursquare likes to show off its data-crunching prowess with predictions. It forecast the sales figures for the iPhone 6s and 6s Plus , for instance, and the decline in revenue, almost to the burrito bowl , for Chipotle following the E.

The company currently derives ninety per cent of its revenue from allowing a variety of businesses to use not just its A. Finding a group of friends, the best party in town, or even that you and a friend are eating lunch in the same place can become a very helpful tool for any user. Social networks have fully embraced the status update popularized on Twitter.

Foursquare contextualizes status updates around a location and an event. And it makes it easier for someone to add that context. The single act of seeing a friend check-in to a location is a suggestion many times.

Seeing where your friends go can be a great discovery too. Foursquare tips are starting to get more attention, but are still the most powerful and most under-publicized part of the service. Restaurants like AJ Bombers have used tips to push certain products through encouraging their patrons to leave tips. When someone cares enough to leave a tip, the value of that suggestion is headed by other users. The most talked about utility of Foursquare is the reward systems many businesses are adopting, especially restaurants.

This may be the biggest utility for the average person. Money is a big mover in social media. Foursquare knows where their phones are in real time, because it powers many widely used apps, from Twitter and Uber to TripAdvisor and AccuWeather. These are not their names.

And this is not what they look like. These are [their unique advertising] IDs that we turned into a fake name and a fake avatar. But the Foursquare of today is a location-data giant. Ostensibly, the reason I met with Crowley was to talk about Hypertrending, a temporary feature Foursquare is rolling out for this year's South by Southwest conference that the company announced Friday afternoon.